#44 The Pink Soda Effect – How Kirsten Dixon turns Marketing into measurable value

21 May 2025

Get ready to rethink marketing with the bizval Podcast! In this must-listen episode, marketing trailblazer Kirsten Dixon introduces the “Pink Soda Effect” — a bold, vibrant strategy that blends creativity with hard-hitting, measurable results. With her wealth of experience transforming global brands, Kirsten reveals how to make your campaigns pop like never before. Learn to prove ROI with precision KPIs, craft stories that boost engagement by 30%, and harness data to optimize in real-time.

From budget-friendly tactics that double your reach to leveraging social listening for a 15% sales lift, this episode is packed with actionable insights. Plus, Kirsten peers into the future, spotlighting AI-driven analytics and hyper-personalization to keep you ahead of the curve.

Whether you’re scaling a startup or leading a corporate giant, this is your guide to turning marketing into a measurable driver of growth.

Tune in, get inspired, and start building campaigns that don’t just shine — they deliver.

bizval startup

Requirements

Less than 3 years old

Pre or post revenue

Business plan and forecasts available

Benefits

Bespoke valuation methodologies

Developed in conjunction with leading universities

Key valuation drivers unpacked

Scenario sensitivity analysis

Tech-and-touch approach

Personalized consideration and evaluation of results

Less than 10 day turn-around time

Access to bizval webinars and education sessions

bizval enterprise

Requirements

Business that provides services to other business owners

Benefits

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Priority support

Scenario sensitivity analysis

Personalized engagement and follow up

All the usual benefits with customized pricing for high-volume users

bizval exit

Requirements

Single or multiple business entity

Deep understanding of your business

Clear intention to sell or raise investment – now or in the future

Benefits

Proprietary bizval exit process and bizval exit scorecard

Includes a free concierge valuation

Less than 2 weeks from start to finish

Pesonalized engagement and follow up

Priority support

Customized deal readiness report

Heat map and recommendations to maximize valuation and ensure best chance of success

Secure and confidential

Access to bizval webinars and education sessions

Access to experienced professionals who know how to navigate the often scary world of deal making

Access to exclusive introductions to qualified investors

bizval concierge

Requirements

Single business entity

Basic business knowledge

2 years financial statements and/or management accounts

Benefits

Includes bizval exit scorecard

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Priority support

Scenario sensitivity analysis

Personalized evaluation of results

Less than 5 day turn-around time, once all information received

Quick and easy to use – Does not require detailed technical or accounting knowledge

bizval live

Requirements

Single business entity

Knowledge of key business and financial information

Benefits

Includes bizval exit scorecard

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Includes complimentary 15 min consultation

Unlimited access to Scenarios

Standard support

Access to valuation scenarios add-on

Instant valuation result

Unique bizval algorithm

Quick and easy to use – Does not require detailed technical or accounting knowledge