#38 Building a business from scratch: Peter Field & Andrew Clifford’s 20-year journey

11 December 2024

bizval recently exhibited at the GBBS, the UK’s largest gathering of entrepreneurs and business owners.

Delighted to have with us the winners of our Lucky draw at the stand, Peter Field and Andrew Clifford.

Peter Field and Andrew Clifford, founders of Metrici, dive into the journey of building a business over two decades. In this inspiring conversation, they discuss the challenges, successes, and key moments that shaped their company’s growth.

From overcoming early hurdles and bootstrapping their business to becoming a trusted partner to global organizations, they share the lessons that helped them succeed.

Key takeaways include:

✅ The importance of staying focused on your core idea

✅ How to navigate business challenges and keep pushing forward

✅ Balancing short-term work with long-term goals

✅ The value of building trust and turning doubters into advocates

Whether you’re an experienced entrepreneur or just getting started, this conversation is packed with valuable insights on entrepreneurship, perseverance, and scaling a business.

bizval startup

Requirements

Less than 3 years old

Pre or post revenue

Business plan and forecasts available

Benefits

Bespoke valuation methodologies

Developed in conjunction with leading universities

Key valuation drivers unpacked

Scenario sensitivity analysis

Tech-and-touch approach

Personalized consideration and evaluation of results

Less than 10 day turn-around time

Access to bizval webinars and education sessions

bizval enterprise

Requirements

Business that provides services to other business owners

Benefits

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Priority support

Scenario sensitivity analysis

Personalized engagement and follow up

All the usual benefits with customized pricing for high-volume users

bizval exit

Requirements

Single or multiple business entity

Deep understanding of your business

Clear intention to sell or raise investment – now or in the future

Benefits

Proprietary bizval exit process and bizval exit scorecard

Includes a free concierge valuation

Less than 2 weeks from start to finish

Pesonalized engagement and follow up

Priority support

Customized deal readiness report

Heat map and recommendations to maximize valuation and ensure best chance of success

Secure and confidential

Access to bizval webinars and education sessions

Access to experienced professionals who know how to navigate the often scary world of deal making

Access to exclusive introductions to qualified investors

bizval concierge

Requirements

Single business entity

Basic business knowledge

2 years financial statements and/or management accounts

Benefits

Includes bizval exit scorecard

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Priority support

Scenario sensitivity analysis

Personalized evaluation of results

Less than 5 day turn-around time, once all information received

Quick and easy to use – Does not require detailed technical or accounting knowledge

bizval live

Requirements

Single business entity

Knowledge of key business and financial information

Benefits

Includes bizval exit scorecard

3 valuation methodologies (DCF, EM and NAV)

Secure and confidential

Access to bizval webinars and education sessions

Includes complimentary 15 min consultation

Unlimited access to Scenarios

Standard support

Access to valuation scenarios add-on

Instant valuation result

Unique bizval algorithm

Quick and easy to use – Does not require detailed technical or accounting knowledge