Our core values

Our reason for being

We are on a mission to educate, empower and enable business owners to understand and unlock the value of their creations.

Being entrepreneurs ourselves, we appreciate the blood, sweat, tears and sacrifice that goes into building a valuable business.  We don’t want this to be in vain.

Business valuation sits at the heart of every business. We bring it to life, by making it easy to understand, accessible and affordable for entrepreneurs the world over.

Our core values


We aim to be objective and forthright, without a vested interested in the level of valuation.

Integrity and confidentiality

Our business is built on trust and transparency and maintaining the highest level of professional standards.

Simplicity and pragmatism

We strive to meet you where you are and avoid jargon and overly technical language.

Human relationships first

We make use of technology to streamline our processes so that we can spend more time building real relationships with you.