Our CEO and co-founder Graham Stephen, sat down with Alan for a conversation that cuts through the noise around valuations. No jargon. No 80-page reports. No £50,000 invoices. Just a straight, honest look at what your business is really worth and what you can do to improve it.
Instead of talking in theory, Graham opened up a live valuation of a real-world example: a £10m-revenue marketing agency with good profits and happy owners. On the surface, everything looked solid. But as Graham showed, buyers don’t value the surface, they value the story underneath.
Once the operational drivers and financial data were plugged into the bizval model, the agency’s valuation came out at around £3.7m. Not because it’s a bad business, but because there were a few gaps that any buyer would question.
And this is where the conversation becomes important for any founder.
Graham walked through the practical levers that owners can pull – the small, simple, strategic shifts that make a material difference to valuation. No dramatic changes. No reinventing the business. Just focused action that strengthens the fundamentals buyers care about.
By adjusting those levers, the valuation model showed a clear path from £3.7m to over £10m.
Same business.
Same owners.
A very different outcome – because they understood how value is built.
If your business is your pension, your exit, or the legacy you want to secure for your family, this episode will shift how you think about value. Most founders only sell once. And that single transaction often becomes the biggest financial moment of their lives.
This conversation gives you the clarity to prepare for that moment with confidence.